Werther’s Original offers a range of premium caramels, including hard-boiled, chewy toffee, soft centred and with milk chocolate.
Starting as a candy manufacturer in 1903, Storck is still a family business and among the 10 largest sugar confectionery manufacturers worldwide.
Stuart Alexander & Co. has worked with Storck on distributing and marketing Werther’s Original since 1996. A strong and collaborative relationship has seen the brand continue to grow in a mature market.
Stuart Alexander & Co. distributes Werther’s Original in Grocery, Mass Merchants, Petrol and Convenience and Wholesale channels throughout Australia. Stuart Alexander & Co. also manages local marketing activations for the brand.