Perfetti van Melle is the brand owner of the iconic Mentos brand and the third largest confectionery manufacturer (sugar and gum) in the world.
Stuart Alexander & Co. has managed Mentos since 1992 – first with van Melle, and then later with Perfetti van Melle following the merger of the two companies in 2001.
Providing Perfetti van Melle will a full offer across all channels, Stuart Alexander & Co. manages the Mentos portfolio in Australia which includes Mentos, Mentos NOWMints, Mentos Choco, Mentos Incredible Chew.
Continually providing Australian consumers with exciting new flavours and formats has proven to be a great success in Australia – with the most recent launch of Mentos Choco in Independents and Petrol and Convenience delivering incremental sales and growth in this channel.
Did you know?
Mentos Candy was invented in 1932 by Dutch brothers Michael and Pierre van Melle after they learned of a soft fruit caramel recipe on a trip to Poland.